Celéste Burger | Sistalove

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About Celéste Burger

The fourth industrial revolution, fused with turbulent economic and social environments, accelerated marketing and communication digitisation and multichannel integration. It profoundly transformed the marketing landscape. While innovating engagement, it also requires businesses, marketers and agencies to be agile and develop models that guide the “new thinking processes” in marketing. A 360-degree view is essential to help organisations and teams navigate this fluid terrain. All while tracking business goals, industry trends, customer behaviours, and implementation channels to drive profits and brand meaning.

I am a brand strategist and Chartered Marketer with three decades of industry and creative agency experience. I position brands in the digital age to increase brand and customer equity.

Services

Marketing Strategy Development

As CMO, I assist in developing and implementing marketing strategies to help organisations achieve their business objectives. This includes market research, customer segmentation, target market identification, and creating messaging that resonates with the target audience.

Brand Management

Building a strong brand is a critical asset for any organisation. As a CMO I focus on building brand equity, developing and managing the organisation’s brand identity, including brand policies, positioning the brand in the market, and ensuring brand consistency across all marketing channels.

Customer Acquisition and Retention

Working with your team to acquire new customers and retain existing ones is vital. This involves developing effective lead-generation campaigns, optimising the customer experience, and implementing loyalty programs to keep customers engaged and satisfied.

Marketing Analytics and Performance Measurement

I assist in measuring the effectiveness of marketing campaigns and using data-driven insights to optimise your marketing efforts. This involves tracking key performance indicators (KPIs), analysing customer behaviour, and making data-driven decisions to improve marketing ROI.

Gallery

Blog

Find your brand promise

Why strategy is vital when developing your brand promise and why you should stick to it? Many CEOs distrust this fluffy thing called branding. Usual things like Finance, Operations, HR and IT happen inside an organisation. One can develop policies and...

Survival marketing

How to commit survival marketing without panicking (and ruining your reputation)? In “Instant gratification and the short term trap” I eluded to why a short term focus and a desire for instant gratification can mess up your business. Well, you may think this is all...

Instant gratification trap

It’s all too familiar in a stagnating economy: Your business’ revenue is down. Earnings are taking a beating. With no end to the decline in sight, it’s easy to panic. Most industries are feeling the pinch, and many are caught in a struggle for survival. Usually, the...

Contact

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Phone

+27 12 002 0445

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Trading Hours

Monday to Thursday – 7:30 – 16:30
Friday – 7:30 – 13:30

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Email

contact@on-demand-cmo.com

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Location

673a Keeshond Street
Garsfontein, Pretoria, 0018